Marketing-Cloud-Account-Engagement-Specialist Exam Question Dumps – Our Features
Exam Code: Marketing-Cloud-Account-Engagement-Specialist
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist Exam
Certification(s): Salesforce Marketer
Total Questions: 304 Questions Answers
Latest Updated: Nov 21,2024
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Marketing-Cloud-Account-Engagement-Specialist Exam Topics

Here's a breakdown of the main topics covered in the Marketing Cloud Account Engagement Specialist (formerly Pardot) exam, along with a brief description of each:

Topic Description Approximate Percentage of Exam
Account Engagement Fundamentals Understanding the core concepts of Account Engagement, including prospect and account management, marketing automation, and lead nurturing. 20-25%
Account Engagement Setup and Configuration Setting up your Account Engagement instance, configuring email templates, landing pages, forms, and other essential components. 15-20%
Lead Management and Scoring Managing leads, assigning scores, and using lead scoring rules to prioritize high-value prospects. 15-20%
Email Marketing and Automation Creating and sending email campaigns, using advanced automation features (drip campaigns, dynamic content, etc.), and analyzing email performance. 20-25%
Campaign Creation and Management Building and managing marketing campaigns, including campaign tracking, reporting, and optimization. 10-15%
Integration with Salesforce and Other Systems Connecting Account Engagement with Salesforce CRM and other external systems to create a seamless data flow. 5-10%
Reporting and Analytics Using reporting tools to analyze campaign performance, track metrics, and make data-driven decisions. 5-10%

Note: These percentages are estimates and may vary slightly. The actual weighting of each topic can change over time.

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