| Exam Code: | Marketing-Cloud-Administrator | ||
| Exam Name: | Salesforce Marketing-Cloud-Administrator Exam | ||
| Certification(s): | Marketing Cloud Administrator | ||
| Total Questions: | 165 Questions Answers | ||
| Latest Updated: | Apr 23,2024 | ||
| Price: (Discounted) | Was: $85 Now: $59 | ||
Marketing-Cloud-Administrator Exam Topics
| Topic | Description | Percentage in Passing Score |
|---|---|---|
| Marketing Cloud Setup and Configuration | Covers creating and managing Marketing Cloud accounts, setting up users and roles, configuring email deliverability, and integrating Marketing Cloud with other systems. | 20% |
| Audience Management | Includes creating and managing audience lists, segmenting audiences, and using audience data to personalize marketing campaigns. | 25% |
| Email Marketing | Focuses on creating and sending email campaigns, tracking email performance, and using email automation to streamline marketing efforts. | 25% |
| Mobile Marketing | Covers creating and managing mobile campaigns, sending push notifications, and using mobile app engagement features. | 10% |
| Social Marketing | Includes creating and managing social media campaigns, tracking social media performance, and using social media data to inform marketing decisions. | 10% |
| Marketing Analytics and Reporting | Covers using Marketing Cloud's analytics and reporting features to track campaign performance, measure ROI, and make data-driven marketing decisions. | 10% |
Passing Score: 65%
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