The Adobe Analytics Business Practitioner certification validates your skills in using Adobe Analytics to drive data-informed business decisions.
Obtaining this certification can benefit your career by demonstrating your expertise in:
- Implementing Adobe Analytics to meet business requirements
- Creating reports and dashboards to track KPIs
- Applying segmentation and calculated metrics
- Troubleshooting issues
- Managing users and assets
Who Should Get Certified?
This certification is ideal for business practitioners who want to prove their skills in leveraging Adobe Analytics. Typical roles include:
- Digital marketers
- Web analysts
- Data analysts
- Marketing ops professionals
- Consultants
Adobe recommends having at least 2 years of experience in digital analytics with a marketing background. You should also have expertise in analytics metrics, segmentation techniques, reporting, and Adobe Analytics administration.
Exam Details
The certification exam is available online and lasts 105 minutes. It costs $180 USD, but re-takes are free if you don’t pass on the first attempt.
The exam has around 60 multiple choice and multiple response questions covering 5 content areas:
- Understanding Analytics in the Adobe Experience Cloud (10% of exam)
- Reporting and Dashboards for Business Needs (30%)
- Segmentation and Calculated Metrics (22%)
- General Tool Knowledge and Troubleshooting (12%)
- Administration (10%)
You need to score 700 out of 1000 points to pass and become a certified Adobe Analytics Business Practitioner.
Preparing for the Exam
While training is not mandatory, combining online courses with hands-on experience is highly recommended for passing the certification. Adobe provides a [free practice test] to assess your current level before taking the actual exam.
Tips for Passing the Exam
- Go through the [exam guide] thoroughly and ensure you meet the recommended experience before attempting the exam
- Focus your study plan around the 5 content domains – aim for at least 80% proficiency in each
- Combine hands-on practice in an Adobe Analytics test environment with theory from online courses
- Take the [free practice test] to benchmark your progress
- Attempt practice questions and mock tests until you can consistently score over 90%
Sample Exam Questions
- Which workflow would allow an analyst to share standardized reports with stakeholders?
- A. Copying requests in Analysis Workspace and emailing PDF exports
- B. Creating scheduled reports and adding users to report subscriptions
- C. Building dashboard views in Reports & Analytics and sharing dashboard links
- D. Enabling sharing capabilities on freeform tables for ad-hoc distribution
Explanation:
Dashboard views allow analysts to build standardized templates comprising multiple reports, visualizations, date pickers etc. These interactive dashboards can then be easily shared with stakeholders by providing access to the dashboard link.
- An analyst needs to identify top referral sources to the site last month. Which report should they use?
- A. Pages report filtered by previous month
- B. Referring Domains report for previous month
- C. Referrers report for previous month
- D. Traffic Sources report for previous month
Explanation:
The Referrers report specifically shows the top sites and search keywords that referred traffic to your site, making it the best choice to analyze referral sources.
Conclusion
Obtaining the Adobe Analytics Business Practitioner certification validates your expertise in using data and insights from Adobe Analytics to drive business growth.
As we have covered in this guide, the certification is suited for digital marketers, analysts, consultants, and other roles that leverage analytics in their day-to-day work.
While the exam covers a broad range of topics from implementation to troubleshooting, thorough preparation using recommended study materials and hands-on practice can set you up for success.
Focus your preparation around the 5 content domains, take practice tests to benchmark your progress, and hone your skills in using Adobe Analytics through real-world experience. This will ensure you have the knowledge and confidence to pass the exam.
Once certified, you can showcase your proficiency in data reporting, segmentation, dashboard creation, and other skills that are highly valued.
The Adobe Analytics Business Practitioner certification can fast-track your career growth, open up new job opportunities, and cement your status as an analytics expert.
We wish you the very best as you embark on getting certified and hope you found this guide helpful. Let us know in the comments if you have any other questions as you prepare for the exam!