Adobe Real-Time CDP

A real-time Customer Data Platform (CDP) is revolutionizing marketing by unifying customer data and powering hyper-personalization. Real-time CDPs ingest first-party data from all sources and create a persistent, unified customer profile that is updated in real-time as the customer interacts with your brand. Why You Need a Real-Time CDP Legacy systems like CRMs and DMPs […]

Customer data platforms (CDPs) have become a critical component of modern marketing stacks. As consumers engage across more channels and devices, CDPs help businesses achieve a unified, 360-degree customer view. According to recent research, over 75% of enterprise businesses have implemented a CDP or plan to within the next year. What is a Customer Data […]

Unified customer profiles (UCPs) are revolutionizing the way brands connect with consumers. By consolidating data from across channels and systems, unified profiles create that crucial 360-degree view of each customer. This powers hyper-personalization and consistently stellar customer experiences. Why Unified Profiles Matter Historically brands have struggled with data living in departmental silos. Marketing automation houses […]