| Exam Code: | Advanced-Cross-Channel | ||
| Exam Name: | Salesforce Advanced Cross Channel Accredited Professional Exam | ||
| Certification(s): | Accredited Professional Exams | ||
| Total Questions: | 40 Questions Answers | ||
| Latest Updated: | May 11,2024 | ||
| Price: (Discounted) | Was: $85 Now: $59 | ||
Advanced Cross-Channel Exam Topics and Passing Score
The Advanced Cross-Channel exam is a certification offered by Google that measures an individual's ability to plan and execute cross-channel marketing campaigns. The exam covers a range of topics, including:
| Topic | Percentage of Passing Score | Information |
|---|---|---|
| Cross-channel marketing strategy | 20% | This topic covers the fundamentals of cross-channel marketing, including the importance of creating a unified customer experience across all channels. |
| Customer journey mapping | 15% | This topic covers the process of understanding the customer journey, from initial awareness to purchase and beyond. |
| Data integration and analysis | 25% | This topic covers the importance of integrating data from different channels to gain a holistic view of the customer. |
| Cross-channel campaign planning and execution | 20% | This topic covers the process of planning and executing cross-channel marketing campaigns, including setting objectives, developing creative, and measuring results. |
| Cross-channel measurement and optimization | 20% | This topic covers the importance of measuring the results of cross-channel marketing campaigns and optimizing them for improved performance. |
To pass the Advanced Cross-Channel exam, candidates must score at least 80% on the exam. The exam is available online and consists of 50 multiple-choice questions. Candidates have 90 minutes to complete the exam.
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