| Exam Code: | Marketing-Cloud-Account-Engagement-Specialist | ||
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist Exam | ||
| Certification(s): | Salesforce Marketer | ||
| Total Questions: | 304 Questions Answers | ||
| Latest Updated: | Nov 17,2024 | ||
| Price: (Discounted) | Was: $85 Now: $59 | ||
Marketing-Cloud-Account-Engagement-Specialist Exam Topics
Here's a breakdown of the main topics covered in the Marketing Cloud Account Engagement Specialist (formerly Pardot) exam, along with a brief description of each:
| Topic | Description | Approximate Percentage of Exam |
|---|---|---|
| Account Engagement Fundamentals | Understanding the core concepts of Account Engagement, including prospect and account management, marketing automation, and lead nurturing. | 20-25% |
| Account Engagement Setup and Configuration | Setting up your Account Engagement instance, configuring email templates, landing pages, forms, and other essential components. | 15-20% |
| Lead Management and Scoring | Managing leads, assigning scores, and using lead scoring rules to prioritize high-value prospects. | 15-20% |
| Email Marketing and Automation | Creating and sending email campaigns, using advanced automation features (drip campaigns, dynamic content, etc.), and analyzing email performance. | 20-25% |
| Campaign Creation and Management | Building and managing marketing campaigns, including campaign tracking, reporting, and optimization. | 10-15% |
| Integration with Salesforce and Other Systems | Connecting Account Engagement with Salesforce CRM and other external systems to create a seamless data flow. | 5-10% |
| Reporting and Analytics | Using reporting tools to analyze campaign performance, track metrics, and make data-driven decisions. | 5-10% |
Note: These percentages are estimates and may vary slightly. The actual weighting of each topic can change over time.
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