Exam Code: | MKT-101 | ||
Exam Name: | Salesforce Build and Analyze Customer Journeys using Marketing Cloud Exam | ||
Certification(s): | Marketing Cloud Consultant | ||
Total Questions: | 152 Questions Answers | ||
Latest Updated: | Nov 15,2024 | ||
Price: (Discounted) | Was: $85 Now: $59 |
MKT-101 Exam Topics and Passing Score
Topic | Information | Percentage in Passing Score |
---|---|---|
Market Research | Understanding consumer behavior, market segmentation, and data analysis. | 20% |
Marketing Strategy | Developing a marketing plan, setting objectives, and selecting target markets. | 25% |
Product Management | Creating and managing product lines, packaging, and branding. | 20% |
Pricing Strategy | Determining prices, discounts, and promotions. | 15% |
Distribution Channels | Selecting and managing distribution channels, including retail, wholesale, and online. | 15% |
Promotion and Advertising | Developing and implementing advertising campaigns, public relations, and sales promotions. | 10% |
Passing Score: 70%
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