| Exam Code: | Pardot-Specialist | ||
| Exam Name: | Salesforce Certified Pardot Specialist Exam | ||
| Certification(s): | Salesforce Certified Pardot Specialist | ||
| Total Questions: | 261 Questions Answers | ||
| Latest Updated: | Apr 27,2024 | ||
| Price: (Discounted) | Was: $85 Now: $59 | ||
Pardot-Specialist Exam Topics
The Pardot-Specialist exam covers a wide range of topics related to Pardot, a marketing automation platform. Candidates should have a strong understanding of Pardot's features and functionality, as well as the ability to implement and manage Pardot campaigns.
| Topic | Description | Percentage of Passing Score |
|---|---|---|
| Pardot Basics | This topic covers the core concepts of Pardot, including its architecture, user interface, and licensing options. | 10% |
| Lead Generation | This topic covers how to use Pardot to generate leads, including creating forms, landing pages, and email campaigns. | 25% |
| Lead Nurturing | This topic covers how to use Pardot to nurture leads, including creating and managing automated email campaigns, drip campaigns, and lead scoring. | 30% |
| Marketing Automation | This topic covers how to use Pardot to automate marketing tasks, including scheduling emails, creating workflows, and integrating with other marketing platforms. | 20% |
| Reporting and Analytics | This topic covers how to use Pardot to track and measure marketing performance, including creating reports, dashboards, and A/B testing. | 15% |
To pass the Pardot-Specialist exam, candidates must score at least 65% on the exam. The exam consists of 60 multiple-choice questions, which must be completed in 90 minutes.
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