Exam Code: | Salesforce-Marketing-Associate | ||
Exam Name: | Salesforce Certified Marketing Associate Exam | ||
Certification(s): | Salesforce Associate | ||
Total Questions: | 44 Questions Answers | ||
Latest Updated: | Nov 15,2024 | ||
Price: (Discounted) | Was: $85 Now: $59 |
Salesforce-Marketing-Associate Exam Topics
Topic | Percentage of Passing Score | Description |
---|---|---|
Marketing Cloud Overview and Architecture | 15-20% | Concepts and components of Salesforce Marketing Cloud, including Cloud Pages, Marketing Cloud Connect, and Marketing Cloud Account Engagement. |
Email Marketing | 25-30% | Creating, sending, and tracking email campaigns, as well as managing subscribers and segmentation. |
Mobile Marketing | 10-15% | Mobile app engagement, SMS marketing, and push notifications. |
Social Media Marketing | 10-15% | Social media integration, social listening, and social advertising. |
Web Analytics | 15-20% | Tracking website traffic, understanding visitor behavior, and optimizing website content. |
Marketing Automation | 15-20% | Creating automated workflows, triggers, and lead scoring. |
Reporting and Analytics | 10-15% | Creating and interpreting reports and dashboards to measure marketing performance. |
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